Lease to Own — $299/month

Lease to Own Use Agreement — Build It Plan — $299/month for 12 Months

Last updated: March 16, 2026

This Lease to Own Use Agreement ("Agreement") is entered into between GTMDot (operated by Jesse Altman, DeKalb County, Georgia) ("GTMDot") and the subscriber identified at checkout ("Client"). This Agreement governs Client's use of a custom website under the Lease to Own plan.

By completing the first payment, Client agrees to be bound by this Agreement and the GTMDot Terms & Conditions. In the event of any conflict between this Agreement and the GTMDot Terms & Conditions, this Agreement controls.

1. How GTMDot Builds and Delivers Sites

GTMDot builds custom websites speculatively, using publicly available business information (including but not limited to Google Business profiles, online directories, and publicly posted reviews) to design and develop a fully functional website before any payment is made.

Client's website is built and hosted as a live preview prior to Client receiving any communication from GTMDot. GTMDot delivers notice of the preview site to Client via direct mail, which includes a QR code linking directly to Client's completed website.

There is no waiting period. When Client scans the QR code, their site is already built, live, and ready to claim.

Because the site is built from publicly available information, it may contain minor inaccuracies (e.g., an outdated phone number, a missing team member, or an absent service offering). These are addressed through the correction process described in Section 3.

2. What You're Getting

For a recurring monthly fee of $299/month, GTMDot provides Client with access to and use of:

Ownership of the Deliverables remains with GTMDot until Client acquires full ownership through one of the methods described in Section 4.

3. Onboarding & Corrections

The GTMDot Lease to Own flow works as follows:

  1. Client scans the QR code from the direct mail piece and views their completed preview site.
  2. Client proceeds to checkout and completes the first monthly payment of $299.
  3. GTMDot sends Client an onboarding form to confirm business details, correct any inaccuracies, and supply any missing information.
  4. Client completes and returns the onboarding form.
  5. GTMDot implements all requested corrections and delivers the final live site within forty-eight (48) business hours of receiving the completed onboarding form.

First payment constitutes Client's acceptance of the Deliverables as previewed. Because Client views the fully built site before paying, GTMDot does not offer refunds after the first payment is received.

Client is entitled to one (1) correction pass based on the completed onboarding form. This correction pass covers factual inaccuracies and missing information only — it is not a redesign or a change in scope. Requests that constitute a change in scope (new pages, new features, structural redesign) are outside this Agreement and may be quoted separately.

If Client does not return the onboarding form within thirty (30) calendar days of the first payment, GTMDot will deliver the site in its current form and the correction pass will be considered waived.

4. License During the Lease Period

During the active lease period, GTMDot grants Client a non-exclusive, non-transferable license to use the website and all associated content (collectively, the "Deliverables") for Client's business purposes only. Client may not sublicense, sell, or transfer this license to any third party.

This license is contingent on Client's payments remaining current. GTMDot reserves the right to suspend access to the hosted site if Client's account becomes more than fifteen (15) calendar days past due, with written notice to Client's email address on file.

5. Path to Ownership

Client acquires full ownership of the Deliverables in one of two ways:

Completion of 12 Payments

After twelve (12) consecutive monthly payments totaling $3,588, GTMDot automatically transfers full ownership of the Deliverables to Client at no additional charge. GTMDot will deliver all source code and project files to Client within five (5) business days of the final payment. After month 12, hosting continues automatically at $99/month unless Client provides written notice of cancellation or migration.

Early Buyout

Client may purchase full ownership at any time by paying the buyout balance: $1,999 minus the total of all monthly payments made to date, with a minimum buyout price of $0. GTMDot will deliver all source code and project files within five (5) business days of receiving the buyout payment.

Example buyout calculations:

Once total payments reach or exceed $1,999, ownership transfers to Client automatically. No additional buyout payment is required.

Upon ownership transfer, all rights described in the GTMDot Website Purchase Use Agreement apply, including worldwide, perpetual, and irrevocable assignment of all intellectual property rights in the Deliverables.

6. Cancellation & Forfeiture

Client may cancel this Agreement at any time by contacting GTMDot in writing at hello@gtmdot.com. There is no cancellation penalty and no minimum term.

Upon cancellation:

Buyout at Cancellation

If Client wishes to retain the Deliverables upon cancellation, Client may exercise the Early Buyout option at the time of cancellation. The buyout price is $1,999 minus all monthly payments made to date (minimum $0). GTMDot will deliver all source code and project files within five (5) business days of receiving the buyout payment.

7. What You Keep If You Cancel

Regardless of when or why Client cancels, Client always retains:

GTMDot retains all design, code, copy, and images created by GTMDot, unless an Early Buyout has been completed.

8. Hosting After Ownership Transfer

Upon completion of 12 payments or an Early Buyout, Client owns the Deliverables outright. At that point, Client has two options:

  1. Continue hosting with GTMDot at $99/month, which includes managed hosting on Cloudflare's global network, uptime monitoring, security patches, and two (2) content updates per month. This continues automatically at the end of month 12 unless Client provides written notice of cancellation or migration.
  2. Migrate the site to a hosting provider of Client's choice. GTMDot will provide all source code and project files to facilitate migration within five (5) business days of written notice.

Post-ownership hosting at $99/month is governed by the GTMDot Hosting & Maintenance Terms, which will be provided to Client at the time of ownership transfer.

9. Content Updates & Additional Services

The $299/month fee includes two (2) content updates per month. Content updates are defined as changes to existing text, photos, hours, services listed, pricing, or similar factual updates to existing pages.

The following are outside the scope of included content updates and are billed separately:

Content update requests should be submitted in writing to hello@gtmdot.com. GTMDot will complete standard content updates within three (3) business days of receiving the request.

10. Content & SEO Optimization Add-On (Optional)

Client may activate the Content & SEO Optimization add-on at checkout or at any time by contacting GTMDot. This add-on is $150/month and runs month-to-month with no minimum commitment.

The Content & SEO Optimization add-on includes:

This add-on may be cancelled at any time. Cancellation takes effect at the end of the current billing period. GTMDot makes no guarantee of specific search rankings or traffic outcomes.

11. Domain Name

Client's domain name is registered in Client's name at all times — during the lease, after cancellation, and after ownership transfer. GTMDot will not withhold transfer of, assert any claim over, or use Client's domain name without Client's explicit written permission.

If GTMDot registers a domain on Client's behalf, a one-time domain registration fee is charged at cost and added to the first monthly payment. The domain is registered in Client's name on Client's account and is immediately under Client's control.

12. No Refunds

Monthly payments are non-refundable after the billing period begins. Because Client views the fully built site before making the first payment, GTMDot does not offer refunds after payment is received.

If Client does not wish to proceed after viewing the preview site, Client may decline to purchase — there is no obligation and no charge.

13. Client Representations & Indemnification

Client represents and warrants that any materials, copy, photos, logos, or other content provided to GTMDot via the onboarding form or otherwise are owned by Client or properly licensed, and that their use does not infringe any third-party intellectual property, privacy, or other rights.

Client shall indemnify, defend, and hold harmless GTMDot and its officers, employees, and agents from and against any claims, damages, losses, liabilities, and costs (including reasonable attorneys' fees) arising out of or related to: (a) content provided by Client; (b) Client's use or misuse of the Deliverables; or (c) Client's breach of any representation or obligation under this Agreement.

14. Limitation of Liability

GTMDot's total liability under this Agreement shall not exceed the total amount paid by Client under this Agreement at the time the claim arises. GTMDot is not liable for indirect, incidental, consequential, or punitive damages, including lost profits or revenue.

Notwithstanding the foregoing, the liability cap in this Section does not apply to damages arising from GTMDot's gross negligence or willful misconduct.

15. Dispute Resolution

Before initiating any legal action, the parties agree to attempt to resolve any dispute through good-faith written negotiation. Either party may initiate this process by delivering written notice of the dispute. The parties shall have thirty (30) calendar days from delivery of such notice to reach a mutually agreeable resolution before pursuing any other remedy.

If the dispute is not resolved through negotiation, it shall be submitted to binding arbitration under the rules of the American Arbitration Association (AAA), with proceedings conducted in DeKalb County, Georgia. Judgment on the arbitration award may be entered in any court of competent jurisdiction.

This Agreement is governed by the laws of the State of Georgia, without regard to its conflict of law principles.

16. Entire Agreement

This Agreement, together with the GTMDot Terms & Conditions, constitutes the entire agreement between the parties regarding the subject matter herein and supersedes all prior communications, representations, or agreements, whether written or oral. In the event of any conflict between this Agreement and the GTMDot Terms & Conditions, the terms of this Agreement shall control.

This Agreement may not be amended except by a written document signed by both parties.

17. Contact

Questions about this Agreement? Contact GTMDot at:

Electronic Acceptance

This Agreement is accepted electronically. By checking the acknowledgment box at checkout and completing the first monthly payment, Client confirms that they have read, understood, and agree to be bound by the terms of this Agreement. No handwritten or electronic signature is required.

A copy of this Agreement will be emailed to Client at the email address provided at checkout. Client's checkout timestamp and IP address are recorded as evidence of acceptance. GTMDot's records of the transaction shall be deemed conclusive evidence of the date, time, and fact of acceptance.

This electronic acceptance constitutes a legally binding agreement under the Electronic Signatures in Global and National Commerce Act (E-SIGN Act) and applicable Georgia law.


GTMDot · DeKalb County, Georgia · hello@gtmdot.com