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Make it Yours

Make it Yours: Purchase Agreement

Make it Yours — One-Time License

Last Updated: March 2026

Make it Yours Plan — Perpetual License

Last Updated: March 2026

1. Parties and Agreement

This Website License Agreement (“Agreement”) is entered into between GTMDot, a sole proprietorship operated by Jesse Altman, Fulton County, Georgia (“GTMDot”), and the licensee identified at checkout (“Client”).

Client accepts this Agreement electronically by checking the acknowledgment box at checkout and completing payment. A copy of this Agreement is transmitted to Client via email upon checkout completion. Client’s checkout timestamp and IP address, as recorded by Stripe, constitute conclusive evidence of acceptance. This electronic acceptance is legally binding under the Electronic Signatures in Global and National Commerce Act (E-SIGN Act) and applicable Georgia law.

This Agreement is supplemented by the GTMDot Terms & Conditions. In the event of any conflict, this Agreement controls. GTMDot retains ownership of all intellectual property in the Deliverables; Client receives a perpetual exclusive license as described herein.

2. Definitions

The following terms have the meanings set forth below:

3. Site Development and Prospecting

GTMDot identifies prospective clients by manually reviewing publicly available business information, including Google Business Profile listings and publicly accessible web directories. GTMDot does not use automated scraping tools or data harvesting software to identify prospects or compile business information.

Using manually gathered public information, GTMDot develops a Preview Site for each identified prospect prior to any purchase commitment. Preview Sites are hosted on Cloudflare Pages under a unique subdomain. GTMDot delivers notice of each Preview Site to the corresponding prospect via a physical postcard (sent through Poplar) containing a personalized QR code and Redemption Code linking to that prospect’s Preview Site.

Because Preview Sites are developed using publicly available information, they may contain inaccuracies. GTMDot makes no representation that Preview Site content is complete or current. Inaccuracies are addressed through the correction process in Section 5.

If a prospect does not complete a purchase within ninety (90) calendar days of the postcard mail date, GTMDot will deactivate the Preview Site. GTMDot retains all right, title, and interest in unclaimed Preview Sites.

4. License Grant

For a one-time payment of $1,999 (USD), processed through Stripe, GTMDot agrees to grant Client a license to the Deliverables subject to the terms of this Agreement. GTMDot retains all right, title, and interest in and to the Deliverables, including all copyrights, design rights, and intellectual property rights therein.

Upon GTMDot’s receipt of payment in full, GTMDot grants to Client a license to the Deliverables with the following characteristics:

Under this license, Client may use, display, modify, and build upon the Deliverables for any lawful business purpose without restriction. GTMDot retains underlying ownership of the Deliverables solely to preserve GTMDot’s right to use its build systems, methodologies, and non-project-specific design patterns in future work. GTMDot will not use the Deliverables for any purpose that conflicts with Client’s exclusive use of their specific website.

GTMDot retains all right, title, and interest in the Deliverables, including the following which are not licensed to Client:

At the time of delivery, GTMDot will provide Client with a written asset list identifying all Third-Party Components incorporated into the Deliverables and their applicable licenses.

5. Onboarding and Correction Pass

Following receipt of payment, GTMDot will transmit an onboarding form to Client at the email address provided at checkout. The onboarding form requests confirmation of business details and identification of any inaccuracies in the Preview Site.

Client is entitled to one (1) correction pass. To exercise this right, Client must submit the completed onboarding form within thirty (30) calendar days of checkout. GTMDot will implement corrections and deliver the updated site within forty-eight (48) business hours of receiving the completed form.

The correction pass is limited to factual corrections and updates to existing content (e.g., phone numbers, addresses, personnel, services). It does not constitute a redesign right or a right to request new pages, structural changes, or additional functionality. Requests outside this scope are out of scope and may be quoted separately.

If Client does not submit the onboarding form within thirty (30) calendar days of checkout, GTMDot will deliver the site as-built and the correction pass right is waived.

6. Domain Name

Client’s domain name, whether pre-existing or registered with GTMDot’s assistance, is registered in Client’s name at all times. GTMDot holds no interest in Client’s domain name and will not interfere with Client’s control or transfer of the domain under any circumstance.

If GTMDot assists Client with domain registration, the applicable registration fee is charged at GTMDot’s actual cost, without markup.

7. Optional Hosting Services

7.1 Availability and Activation

Hosting Services are not included in the one-time purchase price. Client may activate Hosting Services at checkout or at any time thereafter by contacting GTMDot. Hosting Services are delivered via Cloudflare Pages and are subject to Cloudflare’s Terms of Service.

7.2 Included Services

The $99/month Hosting Services plan includes:

7.3 Term and Cancellation

Hosting Services continue on a month-to-month basis until cancelled. Client may cancel at any time by written notice to hello@gtmdot.com. Cancellation takes effect at the end of the current billing period. Client retains the Deliverables regardless of whether Hosting Services are active or cancelled.

Upon cancellation or at Client’s election to migrate, GTMDot will deliver all Deliverable source files to Client within five (5) business days of written notice.

7.4 Content Updates

Content updates are defined as changes to existing page content, including text, photographs, business hours, listed services, or pricing. Content updates do not include new pages, new sections, structural redesign, or third-party integrations, which are out of scope and may be quoted separately at $50/hour. Additional content updates beyond the two (2) included per month are available at $20 each.

7.5 Cloudflare Dependency

Hosting Services are delivered through Cloudflare Pages. GTMDot’s ability to provide Hosting Services is subject to Cloudflare’s platform availability, terms of service, and any changes Cloudflare makes to its products or pricing. GTMDot is not liable for service interruptions, changes in functionality, or discontinuation of Hosting Services resulting from Cloudflare platform changes outside GTMDot’s control. In the event of a material Cloudflare platform change that affects service delivery, GTMDot will notify Client and work in good faith to provide comparable hosting through an alternative provider.

8. Optional Content & SEO Add-On

Client may activate the Content & SEO add-on at checkout or at any time by contacting GTMDot. The add-on is $150/month, runs month-to-month, and may be cancelled at any time. Cancellation takes effect at the end of the current billing period.

The Content & SEO add-on includes:

GTMDot makes no representation or warranty regarding search engine rankings, AI-generated answer visibility, traffic volume, or revenue outcomes. SEO and AI search optimization efforts are subject to algorithm changes outside GTMDot's control. Search engine performance is subject to factors outside GTMDot’s control, including algorithm changes by third-party search engines. The Content & SEO add-on requires an active Hosting Services plan. Cancellation of Hosting Services automatically terminates this add-on.

9. No Refund Policy

Client views the fully functional Preview Site prior to completing any payment. Payment constitutes Client’s acceptance of the Deliverables as previewed. GTMDot does not offer refunds following payment.

If Client elects not to purchase after viewing the Preview Site, Client may decline without obligation or charge. GTMDot retains the Preview Site and all associated work product in that event.

Following payment, GTMDot will complete the correction pass described in Section 5 and will work in good faith to address legitimate concerns within that scope.

10. Client Representations and Indemnification

Client represents and warrants to GTMDot that: (a) Client has full authority to enter into this Agreement; (b) all materials, photographs, logos, copy, and other content supplied by Client to GTMDot are owned by Client or are properly licensed for the intended use; and (c) Client’s use of such materials does not and will not infringe any intellectual property right, right of publicity, or other proprietary right of any third party.

Client shall indemnify, defend, and hold harmless GTMDot and its owners, employees, and agents from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to: (a) any content or materials supplied by Client; (b) Client’s use or exploitation of the Deliverables following transfer; or (c) any breach by Client of a representation, warranty, or obligation under this Agreement.

11. Third-Party Platform Dependency

GTMDot’s Services rely on the following third-party platforms: Cloudflare Pages (hosting and DNS), Stripe (payment processing), Poplar (direct mail delivery), and Resend (transactional email). GTMDot is not liable for service interruptions, data loss, policy changes, or discontinuation of services by any third-party platform.

Stripe processes all payments and handles PCI compliance. GTMDot does not collect, store, or process Client payment card data directly. Payment processing is governed by Stripe’s Terms of Service and Privacy Policy.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, GTMDOT’S TOTAL LIABILITY TO CLIENT FOR ANY AND ALL CLAIMS ARISING UNDER OR RELATED TO THIS AGREEMENT SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY CLIENT TO GTMDOT UNDER THIS AGREEMENT AT THE TIME THE CLAIM ARISES.

GTMDOT SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF REVENUE, LOSS OF DATA, OR LOSS OF BUSINESS OPPORTUNITY, EVEN IF GTMDOT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Notwithstanding the foregoing, this limitation does not apply to damages caused by GTMDot’s gross negligence or willful misconduct.

13. Dispute Resolution and Governing Law

This Agreement is governed by the laws of the State of Georgia, without regard to its conflict of law provisions.

Before initiating any formal legal proceeding, the party asserting a claim shall provide written notice to the other party describing the nature of the dispute in reasonable detail. The parties shall have thirty (30) calendar days following delivery of such notice to resolve the dispute through good-faith negotiation.

If the dispute is not resolved within the negotiation period, it shall be finally resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, with proceedings conducted in Fulton County, Georgia. The arbitrator’s award shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief from a court of competent jurisdiction where necessary to prevent irreparable harm pending arbitration.

14. General Provisions

14.1 Entire Agreement

This Agreement, together with the GTMDot Terms & Conditions, constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior and contemporaneous agreements, representations, and understandings, whether written or oral. In the event of conflict, this Agreement controls over the GTMDot Terms & Conditions.

14.2 Amendment

This Agreement may not be modified except by a written instrument signed by authorized representatives of both parties.

14.3 Severability

If any provision of this Agreement is held invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it enforceable.

14.4 Waiver

No failure or delay by either party in exercising any right under this Agreement shall constitute a waiver of that right.

14.5 Portfolio Rights

GTMDot retains the right to display the Deliverables in its portfolio or marketing materials as an example of its work. Client may withdraw this right at any time by written request to hello@gtmdot.com, provided such request is delivered prior to GTMDot’s public display of the work or within ninety (90) days of delivery, whichever is later.

15. Contact

GTMDot may be contacted at:

16. Electronic Acceptance

This Agreement is accepted electronically. By checking the acknowledgment box at checkout and completing payment, Client confirms that Client has read, understood, and agreed to be bound by this Agreement. No handwritten signature is required.

This electronic acceptance is legally binding under the E-SIGN Act and applicable Georgia law. GTMDot’s Stripe transaction records, including checkout timestamp and IP address, constitute conclusive evidence of the date, time, and fact of acceptance.